10 June 2016
DETAILS
BASF will strengthen its local production capability
for waterborne and solventborne coatings in Thailand
by building a new manufacturing facility
at its Bangpoo site.
The new production facility complements
the facilities at the new
Coatings Technical Competence Center ASEAN,
which was opened in September 2015 and
includes a laboratory for product development,
performance testing, color design, as well as
a small batch production unit.
The expansion will better serve the strong demand
from the expanding automotive industry in ASEAN.
In 2015, the total annual car production in ASEAN
was 3.8 million units
(source: LMC Automotive April 2016).
Thailand is the region’s hub and represents
the largest coatings market within ASEAN,
followed by Indonesia and Malaysia.
Peter Fischer,
Senior Vice President,
Coatings Solutions Asia Pacific
“ASEAN is a growing market for the automotive industry
and it is also strategically important to
BASF’s coatings business in the region,”
“Recognizing the potential in ASEAN, we have been active
in the automotive coatings industry there
for more than ten years
with a particularly strong foothold in Thailand.
This commitment has made us
the number one motorcycle coatings supplier in Thailand.
We now are stepping up our investment
to serve not only motorcycle, but also car customers
with our best service and our high quality, efficient,
sustainable coatings solutions, including
our integrated process technology.”
Gecha Ritvirulh,
Director,
Coatings Solutions ASEAN, BASF
“Our growth and investment plans go hand in hand
with our customers’ expansion plans.
With increasing number of car and motorcycle OEMs
engaging in production and marketing activities
in ASEAN, it’s our top priority to provide
a high degree of technical service and
to increase our local supply capability in order to
satisfy their needs for
innovative coatings solutions and products.
Going forward, we will continue to strengthen
our presence in ASEAN and also invest
in doubling the number of technical and customer
servicing experts in the next few years
to improve our customers’ expectation and experience,”
Contact BASF
Joerg Zumkley
Phone: +49 2501 14-3453
joerg.zumkley@basf.com
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