6 October 2014
DUPONT NEVADA CELLULOSIC ETHANOL PLANT DETAILS
DUPONT BIOFUELS SOLUTIONS, CELLULOSIC ETHANOL
DETAILS
today announce a collaboration
to use cellulosic ethanol
in North American Tide® laundry detergent,
a first of its kind.
Tide Cold Water will be the first brand
in the world to blend cellulosic ethanol
in a scalable and commercial way.
Ethanol has long been a key ingredient
in the Tide® formulation, allowing for stability of
the detergent formula and better washing performance.
The substitution of the current corn based ethanol
with cellulosic is the latest innovation
in the companies’ 30-year partnership,
making it easier for consumers
to make sustainable choices in their everyday lives.
DuPont will produce
this renewable, cellulosic ethanol
at the company’s new biorefinery,
currently under construction in Nevada, Iowa.
Once completed, the plant will be
the world’s largest bioethanol refinery,
producing 30 million gallons of cellulosic ethanol per year
( 1 gallon = 3.78541 litres)
– a process with zero net carbon emissions.
Procter & Gamble understands that consumers,
now more than ever, are focusing on how their personal behavior
and the goods they buy impact the environment.
However, as research shows,
while about 70% of shoppers want to be sustainable,
they can’t or won’t make tradeoffs on performance.*
WWW.CHEMWINFO.COM BY KHUN PHICHAI
