DowDuPont announces Brand Names for the Three Independent Companies It Intends to create, reflecting ongoing progress towards separations,by chemwinfo

26 February 2018

ABOUT DOWDUPONT

DETAILS

• Agriculture Division
  to be
  
  Corteva Agriscience™, 

       reflecting its purpose of enriching the lives of those
       who produce and consume

       With more than $14 billion in 2017 pro forma revenue
       and $2.6 billion in 2017 pro forma operating EBITDA,

• Materials Science Division
  will be called 
  Dow,
  and will retain the Dow diamond as its brand, 
  building on the Company’s globally recognized 121-year history
  of innovation and value creation
  
  With nearly $44 billion in 2017 pro forma revenue¹ 
  and $9.1 billion in 2017 pro forma operating EBITDA¹,
  

• Specialty Products Division
  to be
  the new DuPont,
  carrying forward a 215-year legacy of science-based innovation
  to transform industries and everyday life
  
  With $21 billion in 2017 pro forma revenue² and 
  $5.3 billion in 2017 pro forma operating EBITDA²,
  

DowDuPont™ (NYSE:DWDP) today announced

the corporate brand names

that each of its divisions plans to assume

once they are separated as independent companies as intended.

While certain product names will change at separation,

many products within each intended company

will continue be sold under their current, widely known brand names.

As announced earlier this month,

Materials Science is anticipated to separate

by the end of the first quarter of 2019, and

Agriculture and Specialty Products

are expected to separate by June 1, 2019.

READ MORE

Source: DowDuPont

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