2 October 2013
Details
To accelerate profitable growth in Europe and
the high growth markets, AkzoNobel intends to introduce
* a streamlined management structure and
* new operating model
for its Decorative Paints Business.
New Decorative Structure: 5 regions instead of 8 regions
The planned changes
-due to come into effect on Janurary 1, 2014-involve
* reducing the number of senior management teams and
* introducing a new top level Deco structure divided into
five regions instead of eight
- North and Central Europe
- South Europe and Africa
- India and South East Asia
- China and North Asia
- Latin America
The planned changes represent the critical next phase
in simplifying the organization and making it more agile and
competitive following the recent divestment of
the Decorative Paints North America Business.
Centralized key global functions
- The number of key global functions will also be centralized,
including human resources, research and development,
supply chain, finance, sourcing and information managment.
- This will free up the country organization to
focus more keenly on sales and marketing and
help forge closer links with customers and markets.
- It will also bring about significant cost savings and
efficiency benefits.
AkzoNobel,
Ruud Joosten,
Executive Committee member responsible for Decorative Paints
- We divested our North American activities to
focus on key markets
in Europe and the World's high growth regions
and this intended reorganization of our management set-up and
operating model is a major step towards
reducing complexity and making us stronger.
-Our intention is to put in place a structure
fit our strategic ambitons for the business and
will help propel us towards
achieving a level of profitable growth
in line with our 2015 targets.
- We need to create a leaner organization and
we are confident that the proposed new structure will provide
a springboard for us to further build on our leadership positions
across all our markets.
- In addition, streamlining the organization
will also make us better equipped to
* build our brands,
* increase market penetration and
* become more competitive.
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