26 March 2013
Details
BASF has set up
a new Coating Technical Competence Center ASEAN
in Bangkok, Thailand.
This new facility supports technical and laboratory activities
mainly in motorcycle coatings including
* technology transfer,
* product development,
* performance testing,
* color design and development and
* houses a sales and marketing team as well as
technical service team of more than 20 professionals,
all catering in motorcycle manufacturers
in the ASEAN region.
ASEAN motorcycles markets
- The leading motorcycle markets in ASEAN
* Indonesia
* Vietnam and
* Thailand
have all demonstrated strong growth momentum in recent years.
- In 2012, motorcycles growth in 3 key ASEAN countries
Countries motorcycle production Increment in 5 years
(units) 2007 Vs 2012
Thailand 2.6 million + 62 %
Indonesia 7.1 million + 51 %
Vietnam 4.23 million + 59 %
BASF,
Peter Fischer,
Senior Vice President, Coatings Solutions Asia Pacific
- At BASF, We align our growth paths according to
our customers' expansion plans. The set-up of the new facility
is well-timed, as there are increasingly more motorcycle and
car plants being established or transfered to ASEAN locations.
- In Thailand, BASF has been in the motorcycle coatings business
for more than 10 years and is the leading motorcycle coatings
supplier locally.
- By standing close to the customers, the new facility allow BASF
to respond even faster to customers and market needs, and
provide comprehensive high-quality services and
innovative technologies and solutions in a more efficient manner.
BASF Thailand Limited,
Khun Boonchai Opas iam likit, Managing Director
- Thailand is a key market and production hub for
the car and motorcycle industries in ASEAN.
which is an important region for these industries.
- This technical competence center will significantly benefit
our customers, espcially in Thailand, and the same time important
to BASF in achiving our long-term business development.
WWW.CHEMWINFO.COM BY KHUN PHICHAI
